Social Media Toolkit
Calling on County Executive Marc Elrich to Fully Fund the Budget
SOCIAL MEDIA STORM DATES
Monday, March 10, and Tuesday, March 11, 2025.
WHAT IS A SOCIAL MEDIA STORM?
A social media storm is when an individual confronts a spike in social media activity, traditionally on Twitter or X. Social media storms do not have to be inherently negative, but as the name implies, storms are usually viewed as something individuals have to weather. By working collectively and tagging County Executive Elrich on the same days, we can create a “storm” on social media.
WHY DO WE WANT TO USE A SOCIAL MEDIA STORM?
We want to use a social media storm to publicly highlight the need for County Executive Marc Elrich to propose a school budget that fully funds our schools, and specifically, aligns with the operating budget recently adopted by the Board of Education.
OVERVIEW
On Friday, March 14, County Executive Marc Elrich will release his proposed budget for the County, which includes a proposed operating budget for Montgomery County Public Schools.
County Executive Elrich has long been an ally and backer of students, schools, and educators, and we believe that his proposed school budget will align with the Board of Education’s recently adopted budget.
We want to show County Executive Elrich – and other elected officials, like the County Council – that we believe his budget will support students and schools.
We want to show our faith in County Executive Elrich by flooding social media—Instagram, Facebook, Bluesky, and X/Twitter—with messages that encourage the County Executive to release a budget that fully funds our schools.
MESSAGE GUIDANCE
We do not want to attack or be aggressive with County Executive Elrich on social media. As mentioned earlier, the County Executive has long stood with us and had our backs.
We want to demonstrate that we support him in proposing a budget that fully funds our schools. As you can imagine, not all elected officials support fully funding our schools, and for our elected allies, it’s important to publicly show our support.
INSTRUCTIONS
In this section, we provide members with content and instructions for engaging in this social media storm using the platforms listed below.
- BlueSky
- X or Twitter
HANDLES
Make sure you use the appropriate handle to tag County Executive Elrich in each post. He uses the following handles:
- Facebook: @MarcElrich
- Instagram: @montcoexec
- BlueSky: @mcgexec.bsky.social
- X/Twitter: @MontCoExec
MESSAGES
(For all platforms – tag County Executive Elrich with the appropriate handle.) We encourage you to craft your own message or personalize the messages below before posting. You can also use the messages as is. Please remember that we are showing our support for the County Executive, not attacking or criticizing him.
- Sample Post 1:🚨[TAG Marc Elrich here] Education funding is on the line! 🚨 We hope your budget will fully fund our schools! Once a teacher, always a teacher!
- Sample Post 2: [TAG Marc Elrich here] MCPS educators and students are counting on you! We need more funding for schools and better resources for students. Help us make it happen! 📚🍎 #SupportOurSchools
- Sample Post 3: [TAG Marc Elrich here] As a former educator, you know what students and schools need. We’re counting on you. Will you commit to fully funding our schools?
VIDEOS
Download and share one of the following videos. Caption with a sample message (or your own) and tag County Executive Elrich. You are welcome to create and share your own video.
GRAPHICS
Click to download. Caption with a sample message (or your own) and tag County Executive Elrich.
QUESTIONS/CONCERNS?
Please email [email protected].